Zalando brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Zalando’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Zalando Sans SemiExpanded
- Body
- Zalando Sans
- Monospace
- SF Mono
- Free stand-in
- Zalando Sans / JetBrains Mono
Zalando Sans is open source (SIL OFL) and on Google Fonts since 2025; headlines use its SemiExpanded width.
Geometry & surface
- Radius style
- Sharp · 0-2 px
- Controls
- 0px
- Cards
- 28px
- Scale
- 2px · 8px · 30px
Design language
- Black and white are the foundation; Zalando orange (#FF4C00 on the site) is an accent and always colors the brand mark, never body text.
- Square-cornered buttons, with a purple interactive token (#6328E0) for links and focus.
- Zalando Sans, the brand's open-source variable family, sets headlines in its SemiExpanded width since the 2024 refresh.
Live UI preview
Zalando’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
Plan, track and release work with your team in one place. Start free and upgrade when you grow.
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Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Zalando profile.
Technical SEO snapshot
www.zalando.com · scanned 11 Nov 2026- passTitle tag52 chars: “Schuhe, Mode und Accessoires online kaufen | ZALANDO”
- passMeta description120 chars
- failSingle H1 headingNo H1 found
- passCanonical URLhttps://www.zalando.ch/
- passHTML lang attributelang="de-CH"
- passMobile viewportwidth=device-width, initial-scale=1
- failOpen Graph tags0/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- warnStructured data (JSON-LD)No JSON-LD found
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- warnXML sitemapNo sitemap discovered
- passFavicon / touch iconIcon link present
- passImage alt text100% of 18 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #000000 / #FFFFFF | 21.00:1 | Pass |
| Secondary text on surface | #5C6169 / #FFFFFF | 6.23:1 | Pass |
| Primary as link/text on surface | #FF4C00 / #FFFFFF | 3.34:1 | Large text only |
| Button label on primary | #111113 / #FF4C00 | 5.65:1 | Pass |
| Accent on surface | #6328E0 / #FFFFFF | 7.22:1 | Pass |
| White on secondary | #FFFFFF / #000000 | 21.00:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #130C0C | 17.77:1 | Pass |
| Dark mode: primary on canvas | #FF4C00 / #130C0C | 5.79:1 | Pass |
Use the Zalando system in SuiteAnvil
Each tool opens with Zalando preloaded as the active BrandProfile.
Zalando tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Zalando design tokens, extracted from https://www.zalando.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #FF4C00;
--color-brand-foreground: #111113;
--color-secondary: #000000;
--color-accent: #6328E0;
--color-surface: #FFFFFF;
--color-ink: #000000;
--color-ink-muted: #5C6169;
--color-line: #D0D1D3;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #D0D1D3;
/* Primary tonal scale */
--color-brand-50: #FFF6F2;
--color-brand-100: #FFEAE0;
--color-brand-200: #FFD2BF;
--color-brand-300: #FFAE8C;
--color-brand-400: #FF824D;
--color-brand-500: #FF4C00;
--color-brand-600: #DA4202;
--color-brand-700: #B13704;
--color-brand-800: #852B06;
--color-brand-900: #602108;
--color-brand-950: #401909;
/* Typography: brand family first, free stand-in second */
--font-heading: "Zalando Sans SemiExpanded", "Zalando Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Zalando Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Sharp · 0-2 px) */
--radius-sm: 2px;
--radius-md: 8px;
--radius-lg: 30px;
--radius-button: 0px;
--radius-control: 0px;
--radius-card: 28px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #FF4C00;
--color-brand-foreground: #111113;
--color-accent: #6D36E2;
--color-surface: #130C0C;
--color-canvas: #130C0C;
--color-card: #1D1515;
--color-hairline: #2B2424;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #2B2424;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Zalando’s primary brand color?
Zalando’s primary color is #FF4C00 (rgb(255, 76, 0)), used for primary actions and emphasis. Text is set in #000000 on a #FFFFFF surface.
What font does Zalando use?
Zalando uses Zalando Sans SemiExpanded for headings and Zalando Sans for body text, with SF Mono for code. Zalando Sans is open source (SIL OFL) and on Google Fonts since 2025; headlines use its SemiExpanded width.
What is a free alternative to Zalando’s font?
Zalando Sans is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Zalando use?
Zalando reads as sharp · 0-2 px: controls use 0px, cards about 28px, on a neutral white canvas (#FFFFFF).
Do Zalando’s brand colors meet WCAG contrast?
7 of 8 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 3.34:1
More in Swiss & European
Reference snapshot of Zalando’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Zalando and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Zalando.
Compare your website with Zalando
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Zalando's, side by side.