Zalando brand system audit
Zalando runs a sharp geometry on a neutral white canvas, set in Zalando Sans SemiExpanded. 7 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 75/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- 75
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Zalando Sans SemiExpanded
- previewed with Zalando Sans
- Body
- Zalando Sans
- Google Fonts
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Sharp · 0-2 px
- Controls
- 0px
- Cards
- 28px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #D0D1D3
04WCAG 2.1 contrast
7/8 AA · 4/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #000000 / #FFFFFF | 21.00:1 | Pass | Pass |
| AaSecondary text on surface | #5C6169 / #FFFFFF | 6.23:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FF4C00 / #FFFFFF | 3.34:1 | Large only | Fail |
| AaButton label on primary | #111113 / #FF4C00 | 5.65:1 | Pass | Fail |
| AaAccent on surface | #6328E0 / #FFFFFF | 7.22:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #000000 | 21.00:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #130C0C | 17.77:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FF4C00 / #130C0C | 5.79:1 | Pass | Fail |
05SEO readiness
9 of 14 checks pass- passTitle tag52 chars: “Schuhe, Mode und Accessoires online kaufen | ZALANDO”
- passMeta description120 chars
- failSingle H1 headingNo H1 found
- passCanonical URLhttps://www.zalando.ch/
- passHTML lang attributelang="de-CH"
- passMobile viewportwidth=device-width, initial-scale=1
- failOpen Graph tags0/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- warnStructured data (JSON-LD)No JSON-LD found
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- warnXML sitemapNo sitemap discovered
- passFavicon / touch iconIcon link present
- passImage alt text100% of 18 images
zalando.com brand audit FAQ
What are Zalando's brand colors?
Zalando uses #FF4C00 as its primary color, #000000 as secondary and #6328E0 as accent, on a #FFFFFF surface with #000000 text (snapshot from 11 Nov 2026).
Which fonts does zalando.com use?
Headings are set in Zalando Sans SemiExpanded (free stand-in: Zalando Sans) and body text in Zalando Sans. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does zalando.com pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 4 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is zalando.com's technical SEO score?
The homepage scores 75/100 across 14 technical SEO checks, with 9 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Zalando audit made?
SuiteAnvil StyleExtract read the public homepage of zalando.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Zalando press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/zalando.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/zalando.com"><img src="https://suiteanvil.com/api/badge/zalando.com.svg" alt="Brand and WCAG score for zalando.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/zalando.com)Snapshot of zalando.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Zalando and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Zalando.
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