Swisscom brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Swisscom’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- TheSans
- Body
- TheSans
- Monospace
- SF Mono
- Free stand-in
- Source Sans 3 / JetBrains Mono
TheSans (from the Thesis family by LucasFonts) is a commercial humanist sans. Source Sans 3 is a free substitute.
Geometry & surface
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 20px
- Scale
- 2px · 10px · 20px
Design language
- Headings are set in Swisscom navy (#001155), while blue-800 (#0445C8) is reserved for links, buttons and selections (SDX color usage).
- Mostly white surfaces, with navy backgrounds for immersive entertainment sections.
- TheSans in regular weights gives the telecom a calm, informational voice.
Live UI preview
Swisscom’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Swisscom profile.
Technical SEO snapshot
www.swisscom.ch · scanned 11 Nov 2026- passTitle tag65 chars: “Mobile, TV, Internet & Security: Residential Customers | Swisscom”
- passMeta description146 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.swisscom.ch/en/residential.html
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- warnOpen Graph tags2/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Website, Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index,follow"
- passXML sitemap19 URLs · https://www.swisscom.ch/sitemap.xml
- passFavicon / touch iconIcon link present
- warnImage alt text67% of 12 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #222126 / #FFFFFF | 15.99:1 | Pass |
| Secondary text on surface | #666666 / #FFFFFF | 5.74:1 | Pass |
| Primary as link/text on surface | #0445C8 / #FFFFFF | 7.81:1 | Pass |
| Button label on primary | #FFFFFF / #0445C8 | 7.81:1 | Pass |
| Accent on surface | #EB0505 / #FFFFFF | 4.61:1 | Pass |
| Secondary on surface | #001155 / #FFFFFF | 17.34:1 | Pass |
| White on secondary | #FFFFFF / #001155 | 17.34:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0C13 | 17.94:1 | Pass |
| Dark mode: primary on canvas | #2D72FB / #0A0C13 | 4.57:1 | Pass |
Use the Swisscom system in SuiteAnvil
Each tool opens with Swisscom preloaded as the active BrandProfile.
Swisscom tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Swisscom design tokens, extracted from https://www.swisscom.ch
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #0445C8;
--color-brand-foreground: #FFFFFF;
--color-secondary: #001155;
--color-accent: #EB0505;
--color-surface: #FFFFFF;
--color-ink: #222126;
--color-ink-muted: #666666;
--color-line: #D6D6D6;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #D6D6D6;
/* Primary tonal scale */
--color-brand-50: #F2F6FC;
--color-brand-100: #E1E9F8;
--color-brand-200: #C0D1F1;
--color-brand-300: #8EABE6;
--color-brand-400: #4F7DD9;
--color-brand-500: #0445C8;
--color-brand-600: #053CAC;
--color-brand-700: #06328C;
--color-brand-800: #07286A;
--color-brand-900: #081F4E;
--color-brand-950: #091735;
/* Typography: brand family first, free stand-in second */
--font-heading: TheSans, "Source Sans 3", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: TheSans, "Source Sans 3", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Technical · 4-6 px) */
--radius-sm: 2px;
--radius-md: 10px;
--radius-lg: 20px;
--radius-button: 4px;
--radius-control: 4px;
--radius-card: 20px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #2D72FB;
--color-brand-foreground: #111113;
--color-accent: #EB0505;
--color-surface: #0A0C13;
--color-canvas: #0A0C13;
--color-card: #11141E;
--color-hairline: #23242B;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #23242B;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Swisscom’s primary brand color?
Swisscom’s primary color is #0445C8 (rgb(4, 69, 200)), used for primary actions and emphasis. Text is set in #222126 on a #FFFFFF surface.
What font does Swisscom use?
Swisscom uses TheSans for headings, with SF Mono for code. TheSans (from the Thesis family by LucasFonts) is a commercial humanist sans. Source Sans 3 is a free substitute.
What is a free alternative to Swisscom’s font?
Source Sans 3 is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Swisscom use?
Swisscom reads as technical · 4-6 px: controls use 4px, cards about 20px, on a neutral white canvas (#FFFFFF).
Do Swisscom’s brand colors meet WCAG contrast?
9 of 9 key pairings pass WCAG 2.1 AA. All tested pairings pass.
More in Swiss & European
Reference snapshot of Swisscom’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Swisscom and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Swisscom.
Compare your website with Swisscom
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Swisscom's, side by side.