Airbnb brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Airbnb’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Airbnb Cereal VF
- Body
- Airbnb Cereal VF
- Monospace
- Menlo
- Free stand-in
- Plus Jakarta Sans / JetBrains Mono
Airbnb Cereal is a proprietary typeface. Plus Jakarta Sans or Inter are friendly open-source substitutes.
Geometry & surface
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 16px
- Scale
- 8px · 12px · 16px
Design language
- Rausch (#FF385C) is reserved for the primary search and booking actions.
- Large 12 to 16 px radii and soft photography make the marketplace feel welcoming.
- Text is #222222 rather than black, paired with a single neutral gray for secondary information.
Live UI preview
Airbnb’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
Plan, track and release work with your team in one place. Start free and upgrade when you grow.
Your team can sign in now. Invite links expire in 7 days.
Every plan includes the core workspace.
For individuals
- 3 projects
- Basic reporting
- Community support
For growing teams
- Unlimited projects
- Advanced reporting
- Priority support
For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Airbnb profile.
Technical SEO snapshot
www.airbnb.com · scanned 10 Nov 2026- warnTitle tag74 chars: “Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & Experie”
- passMeta description132 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.airbnb.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1, viewport-fit=cover
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary
- passStructured data (JSON-LD)WebSite
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- warnXML sitemapNo sitemap discovered
- passFavicon / touch iconIcon link present
- failImage alt text0% of 1 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #222222 / #FFFFFF | 15.91:1 | Pass |
| Secondary text on surface | #6A6A6A / #FFFFFF | 5.41:1 | Pass |
| Primary as link/text on surface | #FF385C / #FFFFFF | 3.52:1 | Large text only |
| Button label on primary | #111113 / #FF385C | 5.36:1 | Pass |
| Accent on surface | #E00B41 / #FFFFFF | 4.89:1 | Pass |
| White on secondary | #FFFFFF / #222222 | 15.91:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #130C0F | 17.74:1 | Pass |
| Dark mode: primary on canvas | #FF385C / #130C0F | 5.49:1 | Pass |
Use the Airbnb system in SuiteAnvil
Each tool opens with Airbnb preloaded as the active BrandProfile.
Airbnb tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Airbnb design tokens, extracted from https://www.airbnb.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #FF385C;
--color-brand-foreground: #111113;
--color-secondary: #222222;
--color-accent: #E00B41;
--color-surface: #FFFFFF;
--color-ink: #222222;
--color-ink-muted: #6A6A6A;
--color-line: #DDDDDD;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #DDDDDD;
/* Primary tonal scale */
--color-brand-50: #FFF5F7;
--color-brand-100: #FFE7EB;
--color-brand-200: #FFCDD6;
--color-brand-300: #FFA5B6;
--color-brand-400: #FF748D;
--color-brand-500: #FF385C;
--color-brand-600: #DA3150;
--color-brand-700: #B12942;
--color-brand-800: #852134;
--color-brand-900: #601A28;
--color-brand-950: #40141E;
/* Typography: brand family first, free stand-in second */
--font-heading: "Airbnb Cereal VF", "Plus Jakarta Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Airbnb Cereal VF", "Plus Jakarta Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: Menlo, "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Rounded · 8-14 px) */
--radius-sm: 8px;
--radius-md: 12px;
--radius-lg: 16px;
--radius-button: 8px;
--radius-control: 8px;
--radius-card: 16px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #FF385C;
--color-brand-foreground: #111113;
--color-accent: #E00B41;
--color-surface: #130C0F;
--color-canvas: #130C0F;
--color-card: #1D1419;
--color-hairline: #2B2427;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #2B2427;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Airbnb’s primary brand color?
Airbnb’s primary color is #FF385C (rgb(255, 56, 92)), used for primary actions and emphasis. Text is set in #222222 on a #FFFFFF surface.
What font does Airbnb use?
Airbnb uses Airbnb Cereal VF for headings, with Menlo for code. Airbnb Cereal is a proprietary typeface. Plus Jakarta Sans or Inter are friendly open-source substitutes.
What is a free alternative to Airbnb’s font?
Plus Jakarta Sans is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Airbnb use?
Airbnb reads as rounded · 8-14 px: controls use 8px, cards about 16px, on a neutral white canvas (#FFFFFF).
Do Airbnb’s brand colors meet WCAG contrast?
7 of 8 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 3.52:1
Reference snapshot of Airbnb’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Airbnb and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Airbnb.
Compare your website with Airbnb
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Airbnb's, side by side.