Airbnb brand system audit
Airbnb runs a rounded geometry on a neutral white canvas, set in Airbnb Cereal VF. 7 of 8 contrast pairings pass WCAG 2.1 AA and the homepage scores 84/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 88
- SEO readiness
- 84
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Airbnb Cereal VF
- previewed with Plus Jakarta Sans
- Body
- Airbnb Cereal VF
- previewed with Plus Jakarta Sans
- Mono / data
- Menlo
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 16px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #DDDDDD
04WCAG 2.1 contrast
7/8 AA · 3/8 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #222222 / #FFFFFF | 15.91:1 | Pass | Pass |
| AaSecondary text on surface | #6A6A6A / #FFFFFF | 5.41:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FF385C / #FFFFFF | 3.52:1 | Large only | Fail |
| AaButton label on primary | #111113 / #FF385C | 5.36:1 | Pass | Fail |
| AaAccent on surface | #E00B41 / #FFFFFF | 4.89:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #222222 | 15.91:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #130C0F | 17.74:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FF385C / #130C0F | 5.49:1 | Pass | Fail |
05SEO readiness
11 of 14 checks pass- warnTitle tag74 chars: “Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & Experie”
- passMeta description132 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.airbnb.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1, viewport-fit=cover
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary
- passStructured data (JSON-LD)WebSite
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- warnXML sitemapNo sitemap discovered
- passFavicon / touch iconIcon link present
- failImage alt text0% of 1 images
airbnb.com brand audit FAQ
What are Airbnb's brand colors?
Airbnb uses #FF385C as its primary color, #222222 as secondary and #E00B41 as accent, on a #FFFFFF surface with #222222 text (snapshot from 10 Nov 2026).
Which fonts does airbnb.com use?
Headings and body text are set in Airbnb Cereal VF (free stand-in: Plus Jakarta Sans). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does airbnb.com pass WCAG contrast checks?
7 of 8 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is airbnb.com's technical SEO score?
The homepage scores 84/100 across 14 technical SEO checks, with 11 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Airbnb audit made?
SuiteAnvil StyleExtract read the public homepage of airbnb.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Airbnb press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/airbnb.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/airbnb.com"><img src="https://suiteanvil.com/api/badge/airbnb.com.svg" alt="Brand and WCAG score for airbnb.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/airbnb.com)Snapshot of airbnb.com’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Airbnb and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Airbnb.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice