Shopify brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Shopify’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Shopify Sans
- Body
- Shopify Sans
- Monospace
- SF Mono
- Free stand-in
- Inter / JetBrains Mono
Shopify Sans is proprietary; the Polaris admin falls back to Inter and system fonts.
Geometry & surface
- Radius style
- Pill · 16 px+
- Controls
- pill (9999px)
- Cards
- 12px
- Scale
- 6px · 8px · 12px
Design language
- The lime logo green (#95BF47) is too light for text, so actions use the darker Polaris green (#008060).
- Strong black typography on white, with dark green surfaces for high-impact sections.
- Pill buttons and rounded cards keep the merchant-facing experience approachable.
Live UI preview
Shopify’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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- Custom roles
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Sample content. Colors, type and corners come from the Shopify profile.
Technical SEO snapshot
www.shopify.com · scanned 10 Nov 2026- warnTitle tag66 chars: “Shopify: The All-in-One Commerce Platform for Businesses - Shopify”
- passMeta description142 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.shopify.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width,initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- warnStructured data (JSON-LD)No JSON-LD found
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap653 URLs · https://www.shopify.com/sitemaps_list.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 57 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #000000 / #FFFFFF | 21.00:1 | Pass |
| Secondary text on surface | #616161 / #FFFFFF | 6.19:1 | Pass |
| Primary as link/text on surface | #008060 / #FFFFFF | 4.93:1 | Pass |
| Button label on primary | #FFFFFF / #008060 | 4.93:1 | Pass |
| Accent on surface | #95BF47 / #FFFFFF | 2.14:1 | Fail |
| Secondary on surface | #004C3F / #FFFFFF | 9.97:1 | Pass |
| White on secondary | #FFFFFF / #004C3F | 9.97:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0E0F | 17.81:1 | Pass |
| Dark mode: primary on canvas | #008F6B / #0A0E0F | 4.75:1 | Pass |
Use the Shopify system in SuiteAnvil
Each tool opens with Shopify preloaded as the active BrandProfile.
Shopify tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Shopify design tokens, extracted from https://www.shopify.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #008060;
--color-brand-foreground: #FFFFFF;
--color-secondary: #004C3F;
--color-accent: #95BF47;
--color-surface: #FFFFFF;
--color-ink: #000000;
--color-ink-muted: #616161;
--color-line: #E3E3E3;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #E3E3E3;
/* Primary tonal scale */
--color-brand-50: #F2F9F7;
--color-brand-100: #E0F0EC;
--color-brand-200: #BFDFD7;
--color-brand-300: #8CC6B7;
--color-brand-400: #4DA690;
--color-brand-500: #008060;
--color-brand-600: #026E53;
--color-brand-700: #035A45;
--color-brand-800: #054536;
--color-brand-900: #073329;
--color-brand-950: #08241E;
/* Typography: brand family first, free stand-in second */
--font-heading: "Shopify Sans", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "Shopify Sans", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Pill · 16 px+) */
--radius-sm: 6px;
--radius-md: 8px;
--radius-lg: 12px;
--radius-button: 9999px;
--radius-control: 9999px;
--radius-card: 12px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #008F6B;
--color-brand-foreground: #111113;
--color-accent: #95BF47;
--color-surface: #0A0E0F;
--color-canvas: #0A0E0F;
--color-card: #111719;
--color-hairline: #232627;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #232627;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Shopify’s primary brand color?
Shopify’s primary color is #008060 (rgb(0, 128, 96)), used for primary actions and emphasis. Text is set in #000000 on a #FFFFFF surface.
What font does Shopify use?
Shopify uses Shopify Sans for headings, with SF Mono for code. Shopify Sans is proprietary; the Polaris admin falls back to Inter and system fonts.
What is a free alternative to Shopify’s font?
Inter is a close free alternative for headings, and JetBrains Mono works for monospace.
What corner radius does Shopify use?
Shopify reads as pill · 16 px+: controls use fully rounded pill shapes, cards about 12px, on a neutral white canvas (#FFFFFF).
Do Shopify’s brand colors meet WCAG contrast?
8 of 9 key pairings pass WCAG 2.1 AA. Accent on surface is 2.14:1
Reference snapshot of Shopify’s public website styling for educational and interoperability purposes, scanned 10 Nov 2026. Shopify and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Shopify.
Compare your website with Shopify
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Shopify's, side by side.