WordPress.org brand kit
WordPress.org's public website pairs #007CBA with #9FB1FF accents on a neutral white canvas, sets headings in EB Garamond and uses a technical UI geometry. 8 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of wordpress.org. Not affiliated with or endorsed by WordPress.org; WordPress.org and its trademarks belong to their owner. Own wordpress.org? Claim this kit
Logo files
PNG
Logo declared in wordpress.org's structured data (Organization.logo), read through SuiteAnvil's image proxy.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #007CBA | rgb(0, 124, 186) | #FFFFFF · 4.57:1 |
| Secondary | #3858E9 | rgb(56, 88, 233) | #FFFFFF · 5.61:1 |
| Accent | #9FB1FF | rgb(159, 177, 255) | #111113 · 9.17:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #1E1E1E | rgb(30, 30, 30) | #FFFFFF · 16.67:1 |
02Typography
WordPress.org
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Inter at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#007CBA #3858E9 #9FB1FF
- Headings
- EB Garamond
- Google Fonts family, shown as is
- Body
- Inter
- Google Fonts family, shown as is
- Mono / data
- IBM Plex Mono
- Google Fonts family, shown as is
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Technical · 4-6 px
- Buttons and inputs
- 4px
- Cards and panels
- 2px
- CSS radius scale
- 2px / 4px / 24px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #F6F6F6 · #D9D9D9
- Dark mode canvas · text
- #0A0E12 · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on wordpress.org on 10 Nov 2026. They are practical defaults, not WordPress.org's official brand guidelines. Where WordPress.org publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 16 px
- 5 mm
Logo height, for the wide logo or wordmark. Below that, use the square icon or set the name in EB Garamond instead.
Color pairings that pass WCAG
- AaBody text on surface16.67:1AAA
- AaSecondary text on surface5.45:1AA
- AaPrimary as link/text on surface4.57:1AA
- AaButton label on primary4.57:1AA
- AaSecondary on surface5.61:1AA
- AaWhite on secondary5.61:1AA
Large text or decoration only: #9FB1FF on #FFFFFF (2.06:1, use #4265FF for body text).
Do not recolor
- Use the logo in #007CBA, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #007CBA logo on #3858E9 and #9FB1FF: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the WordPress.org press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/wordpress.org">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/wordpress.org"><img src="https://suiteanvil.com/api/badge/wordpress.org.svg" alt="Brand and WCAG score for wordpress.org by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/wordpress.org)Is this your company? Claim this kit
Verify that you control wordpress.org to turn this into the official WordPress.org press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
WordPress.org brand kit FAQ
Is this the official WordPress.org press kit?
No. SuiteAnvil compiled this kit from the public website of wordpress.org on 10 Nov 2026. It is not affiliated with or endorsed by WordPress.org, and WordPress.org's trademarks belong to their owner. Whoever controls wordpress.org can claim and verify it.
How can I download the WordPress.org logo?
Use the PNG download at the top of this page; the file is generated in your browser from the logo published on wordpress.org. Check WordPress.org's trademark rules before publishing it.
What are WordPress.org's brand colors?
Primary #007CBA, secondary #3858E9 and accent #9FB1FF, on a #FFFFFF surface with #1E1E1E text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does WordPress.org use?
Headings use EB Garamond and body text Inter. Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which WordPress.org color pairings pass WCAG?
8 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #1E1E1E on #FFFFFF at 16.67:1 and #656A71 on #FFFFFF at 5.45:1. 1 pairing should be kept for large text or decoration only.
How do I link to this press kit from wordpress.org?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of wordpress.org.
Compiled by SuiteAnvil from the public website of wordpress.org (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by WordPress.org. WordPress.org and its marks belong to their owner.
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- Brand vault
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