WordPress.org brand system audit
WordPress.org runs a technical geometry on a neutral white canvas, set in EB Garamond. 8 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 61
- WCAG 2.1 contrast
- 89
- SEO readiness
- 100
01Brand palette
consistency 61/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- EB Garamond
- Google Fonts
- Body
- Inter
- Google Fonts
- Mono / data
- IBM Plex Mono
- Google Fonts
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 2px
- Surface
- Neutral white · #FFFFFF / #F6F6F6 / #D9D9D9
04WCAG 2.1 contrast
8/9 AA · 2/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #1E1E1E / #FFFFFF | 16.67:1 | Pass | Pass |
| AaSecondary text on surface | #656A71 / #FFFFFF | 5.45:1 | Pass | Fail |
| AaPrimary as link/text on surface | #007CBA / #FFFFFF | 4.57:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #007CBA | 4.57:1 | Pass | Fail |
| AaAccent on surface | #9FB1FF / #FFFFFF | 2.06:1 | Fail | Fail |
| AaSecondary on surface | #3858E9 / #FFFFFF | 5.61:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #3858E9 | 5.61:1 | Pass | Fail |
| AaDark mode: text on canvas | #F5F5F7 / #0A0E12 | 17.78:1 | Pass | Pass |
| AaDark mode: primary on canvas | #0081C2 / #0A0E12 | 4.54:1 | Pass | Fail |
05SEO readiness
14 of 14 checks pass- passTitle tag55 chars: “Blog Tool, Publishing Platform, and CMS | WordPress.org”
- passMeta description90 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://wordpress.org/
- passHTML lang attributelang="en-US"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, WebPage
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="max-image-preview:large"
- passXML sitemap779 URLs · https://wordpress.org/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 16 images
wordpress.org brand audit FAQ
What are WordPress.org's brand colors?
WordPress.org uses #007CBA as its primary color, #3858E9 as secondary and #9FB1FF as accent, on a #FFFFFF surface with #1E1E1E text (snapshot from 10 Nov 2026).
Which fonts does wordpress.org use?
Headings are set in EB Garamond and body text in Inter. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does wordpress.org pass WCAG contrast checks?
8 of 9 key color pairings pass WCAG 2.1 AA and 2 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is wordpress.org's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this WordPress.org audit made?
SuiteAnvil StyleExtract read the public homepage of wordpress.org, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the WordPress.org press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/wordpress.org">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/wordpress.org"><img src="https://suiteanvil.com/api/badge/wordpress.org.svg" alt="Brand and WCAG score for wordpress.org by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/wordpress.org)Snapshot of wordpress.org’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. WordPress.org and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by WordPress.org.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice