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Design system comparison · stripe.com / linear.app

Stripe vs Linear: brand colors, fonts & UI tokens

Stripe leads with #635BFF (violet) set in Sohne; Linear with #5E6AD2 (indigo) set in Inter Display. Controls are pill-shaped versus 8px, and 7 of 9 versus 6 of 9 key color pairings pass WCAG 2.1 AA.

Stripe: reference 10 Nov 2026Linear: reference 10 Nov 2026

Stripe

stripe.com · reference 10 Nov 2026
Palette · click to copy
Typography
Aa Clarity

Body copy at reading size.

Headings
Sohne
Body
Sohne
Free stand-in
Inter
Pill · 16 px+
Stripe
PrimarySecondary
controls pill (9999px) · cards 16px
WCAG AA
7/9
WCAG AAA
5/9
Tech SEO
96

Linear

linear.app · reference 10 Nov 2026
Palette · click to copy
Typography
Aa Clarity

Body copy at reading size.

Headings
Inter Display
Body
Inter Variable
Rounded · 8-14 px
Linear
PrimarySecondary
controls 8px · cards 12px
WCAG AA
6/9
WCAG AAA
3/9
Tech SEO
97

Differences at a glance

Measured values side by side. The last column is arithmetic on those values, not a judgment.

AttributeStripeLinearDifference
Primary color#635BFF · Violet#5E6AD2 · IndigoDifferent hue, OKLab ΔE 7.8
Text color#0A2540#F7F8F8OKLab ΔE 72.1
Canvas#F6F9FC · Cool slate#08090A · Dark carbonDifferent surface tone
ModeLightDark-firstDifferent
Heading fontSohne (free stand-in Inter)Inter DisplaySame free stand-in (Inter)
Body fontSohne (free stand-in Inter)Inter VariableDifferent families
Control radiuspill (9999px)8pxStripe uses pill controls
Card radius16px12pxStripe rounder by 4px
Radius stylePillRoundedDifferent
WCAG 2.1 AA7 of 9 (78%)6 of 9 (67%)Stripe higher by 11 pts
WCAG 2.1 AAA5 of 9 (56%)3 of 9 (33%)Stripe higher by 23 pts
Button label contrast4.70:14.70:1Identical
Technical SEO96/10097/100Linear higher by 1
SEO checks passing13 of 1413 of 14Equal
XML sitemap620 URLs1,016 URLsBoth found
Structured dataWebSite, OrganizationnoneOnly one publishes JSON-LD
Data from10 Nov 202610 Nov 2026Both reference snapshots

WCAG 2.1 contrast, pairing by pairing

PairingStripeLinear
Body text on surfaceAa14.70:1AAAa18.73:1AA
Secondary text on surfaceAa7.38:1AAAa6.13:1AA
Primary as link/text on surfaceAa4.45:1LargeAa4.24:1Large
Button label on primaryAa4.70:1AAAa4.70:1AA
Accent on surfaceAa1.68:1FailAa9.84:1AA
White on secondaryAa15.54:1AAAa1.06:1Fail
Body text on whiteAa15.54:1AAAa1.06:1Fail
Dark mode: text on canvasAa17.77:1AAAa17.79:1AA
Dark mode: primary on canvasAa4.61:1AAAa4.60:1AA

Technical SEO snapshot

Homepage checks from each dated scan. Sites that refuse automated requests show no score rather than an estimate.

Stripe
stripe.com · 10 Nov 2026
96
13 of 14 checks pass
  • passTitle tag54 chars: “Stripe | Financial Infrastructure to Grow Your Revenue”
  • passMeta description148 chars
  • warnSingle H1 heading2 H1 element(s)
  • passCanonical URLhttps://stripe.com/en-ch
  • passHTML lang attributelang="en-CH"
  • passMobile viewportwidth=device-width, initial-scale=1, viewport-fit=cover
  • passOpen Graph tags3/3 of og:title, og:description, og:image
  • passTwitter / X cardsummary_large_image
  • passStructured data (JSON-LD)WebSite, Organization
  • passHTTPSServed over HTTPS
  • passIndexable (robots meta)No robots restrictions
  • passXML sitemap620 URLs · https://stripe.com/sitemap/sitemap.xml
  • passFavicon / touch iconIcon link present
  • passImage alt text100% of 31 images
Linear
linear.app · 10 Nov 2026
97
13 of 14 checks pass
  • passTitle tag43 chars: “Linear – The system for product development”
  • passMeta description64 chars
  • passSingle H1 heading1 H1 element(s)
  • passCanonical URLhttps://linear.app/
  • passHTML lang attributelang="en"
  • passMobile viewportwidth=device-width, height=device-height, initial-scale=1, viewport-fit=cover
  • passOpen Graph tags3/3 of og:title, og:description, og:image
  • passTwitter / X cardsummary_large_image
  • warnStructured data (JSON-LD)No JSON-LD found
  • passHTTPSServed over HTTPS
  • passIndexable (robots meta)No robots restrictions
  • passXML sitemap1016 URLs · https://linear.app/sitemap.xml
  • passFavicon / touch iconIcon link present
  • passImage alt text100% of 38 images

Benchmark your own site

Compare your site with Stripe

We scan your homepage, CSS and sitemap, then put your palette, fonts, corner radius, WCAG contrast and technical SEO next to Stripe's.

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Stripe vs Linear FAQ

What are the brand colors of Stripe and Linear?

Stripe uses #635BFF as primary, #0A2540 as secondary and #00D4FF as accent, with #0A2540 text on #F6F9FC. Linear uses #5E6AD2 as primary, #F7F8F8 as secondary and #68CC58 as accent, with #F7F8F8 text on #08090A. Click any swatch on this page to copy its hex code.

Which fonts do Stripe and Linear use?

Stripe sets headings in Sohne (free stand-in Inter). Linear sets headings in Inter Display and body text in Inter Variable. Proprietary faces are previewed with the named free Google Fonts stand-in.

Does Stripe or Linear use rounder corners?

Stripe uses pill-shaped controls and 16px cards (pill geometry). Linear uses 8px controls and 12px cards (rounded geometry). Control radius: stripe uses pill controls.

Which brand palette passes more WCAG contrast checks?

Stripe passes 7 of 9 key pairings at WCAG 2.1 AA (78%) and 5 at AAA. Linear passes 6 of 9 at AA (67%) and 3 at AAA. The pairings cover body text, links, buttons and dark mode.

How do Stripe and Linear compare on technical SEO?

Stripe's homepage scores 96/100, with 13 of 14 checks passing. Linear's homepage scores 97/100, with 13 of 14 checks passing. Scores come from SuiteAnvil's 14 weighted technical checks (title, description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and more) and are never estimated.

How can I compare my own website with Linear?

Enter your URL in the benchmark form on this page. SuiteAnvil scans your homepage, CSS and sitemap, then opens the same side-by-side view of your site against Linear, or against Stripe.

Dated snapshots of each company's public website styling for educational and interoperability purposes. Brands evolve; values may change. Names and logos are trademarks of their owners, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Stripe or Linear.

SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice