Linear brand system audit
Linear runs a rounded geometry on a dark carbon canvas, set in Inter Display. 6 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 97/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 67
- SEO readiness
- 97
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Inter Display
- Google Fonts
- Body
- Inter Variable
- Google Fonts
- Mono / data
- Berkeley Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 12px
- Surface
- Dark carbon · #08090A / #0F1011 / #23252A
04WCAG 2.1 contrast
6/9 AA · 3/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #F7F8F8 / #08090A | 18.73:1 | Pass | Pass |
| AaSecondary text on surface | #8A8F98 / #08090A | 6.13:1 | Pass | Fail |
| AaPrimary as link/text on surface | #5E6AD2 / #08090A | 4.24:1 | Large only | Fail |
| AaButton label on primary | #FFFFFF / #5E6AD2 | 4.70:1 | Pass | Fail |
| AaAccent on surface | #68CC58 / #08090A | 9.84:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #F7F8F8 | 1.06:1 | Fail | Fail |
| AaBody text on white | #F7F8F8 / #FFFFFF | 1.06:1 | Fail | Fail |
| AaDark mode: text on canvas | #F5F5F7 / #0D0D13 | 17.79:1 | Pass | Pass |
| AaDark mode: primary on canvas | #6873D4 / #0D0D13 | 4.60:1 | Pass | Fail |
05SEO readiness
13 of 14 checks pass- passTitle tag43 chars: “Linear – The system for product development”
- passMeta description64 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://linear.app/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, height=device-height, initial-scale=1, viewport-fit=cover
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- warnStructured data (JSON-LD)No JSON-LD found
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap1016 URLs · https://linear.app/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 38 images
linear.app brand audit FAQ
What are Linear's brand colors?
Linear uses #5E6AD2 as its primary color, #F7F8F8 as secondary and #68CC58 as accent, on a #08090A surface with #F7F8F8 text (snapshot from 10 Nov 2026).
Which fonts does linear.app use?
Headings are set in Inter Display and body text in Inter Variable. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does linear.app pass WCAG contrast checks?
6 of 9 key color pairings pass WCAG 2.1 AA and 3 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is linear.app's technical SEO score?
The homepage scores 97/100 across 14 technical SEO checks, with 13 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Linear audit made?
SuiteAnvil StyleExtract read the public homepage of linear.app, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Linear press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/linear.app">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/linear.app"><img src="https://suiteanvil.com/api/badge/linear.app.svg" alt="Brand and WCAG score for linear.app by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/linear.app)Snapshot of linear.app’s public website from 10 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Linear and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Linear.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice