Swisscom brand system audit
Swisscom runs a technical geometry on a neutral white canvas, set in TheSans. 9 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 93/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 100
- SEO readiness
- 93
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- TheSans
- previewed with Source Sans 3
- Body
- TheSans
- previewed with Source Sans 3
- Mono / data
- SF Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 20px
- Surface
- Neutral white · #FFFFFF / #FFFFFF / #D6D6D6
04WCAG 2.1 contrast
9/9 AA · 6/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #222126 / #FFFFFF | 15.99:1 | Pass | Pass |
| AaSecondary text on surface | #666666 / #FFFFFF | 5.74:1 | Pass | Fail |
| AaPrimary as link/text on surface | #0445C8 / #FFFFFF | 7.81:1 | Pass | Pass |
| AaButton label on primary | #FFFFFF / #0445C8 | 7.81:1 | Pass | Pass |
| AaAccent on surface | #EB0505 / #FFFFFF | 4.61:1 | Pass | Fail |
| AaSecondary on surface | #001155 / #FFFFFF | 17.34:1 | Pass | Pass |
| AaWhite on secondary | #FFFFFF / #001155 | 17.34:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0C13 | 17.94:1 | Pass | Pass |
| AaDark mode: primary on canvas | #2D72FB / #0A0C13 | 4.57:1 | Pass | Fail |
05SEO readiness
12 of 14 checks pass- passTitle tag65 chars: “Mobile, TV, Internet & Security: Residential Customers | Swisscom”
- passMeta description146 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.swisscom.ch/en/residential.html
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- warnOpen Graph tags2/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Website, Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="index,follow"
- passXML sitemap19 URLs · https://www.swisscom.ch/sitemap.xml
- passFavicon / touch iconIcon link present
- warnImage alt text67% of 12 images
swisscom.ch brand audit FAQ
What are Swisscom's brand colors?
Swisscom uses #0445C8 as its primary color, #001155 as secondary and #EB0505 as accent, on a #FFFFFF surface with #222126 text (snapshot from 11 Nov 2026).
Which fonts does swisscom.ch use?
Headings and body text are set in TheSans (free stand-in: Source Sans 3). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does swisscom.ch pass WCAG contrast checks?
9 of 9 key color pairings pass WCAG 2.1 AA and 6 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is swisscom.ch's technical SEO score?
The homepage scores 93/100 across 14 technical SEO checks, with 12 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Swisscom audit made?
SuiteAnvil StyleExtract read the public homepage of swisscom.ch, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Swisscom press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/swisscom.ch">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/swisscom.ch"><img src="https://suiteanvil.com/api/badge/swisscom.ch.svg" alt="Brand and WCAG score for swisscom.ch by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/swisscom.ch)Snapshot of swisscom.ch’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Swisscom and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Swisscom.
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