Wise brand kit
Wise's public website pairs #9FE870 with #A0E1E1 accents on a neutral white canvas, sets headings in Wise Sans and uses a pill UI geometry. 7 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of wise.com. Not affiliated with or endorsed by Wise; Wise and its trademarks belong to their owner. Own wise.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Wise's mark color #163300. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #9FE870 | rgb(159, 232, 112) | #111113 · 12.80:1 |
| Secondary | #163300 | rgb(22, 51, 0) | #FFFFFF · 13.93:1 |
| Accent | #A0E1E1 | rgb(160, 225, 225) | #111113 · 12.89:1 |
| Surface | #FFFFFF | rgb(255, 255, 255) | #111113 · 18.86:1 |
| Text | #0E0F0C | rgb(14, 15, 12) | #FFFFFF · 19.23:1 |
02Typography
Wise
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in Inter at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#9FE870 #163300 #A0E1E1
- Headings
- Wise Sans
- Not freely licensed here: previewed with Inter
- Body
- Inter
- Google Fonts family, shown as is
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 28px
- CSS radius scale
- 8px / 16px / 32px
- Surface tone
- Neutral white
- Canvas · card · border
- #FFFFFF · #FFFFFF · #E8EBE6
- Dark mode canvas · text
- #0F1210 · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on wise.com on 10 Nov 2026. They are practical defaults, not Wise's official brand guidelines. Where Wise publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in Wise Sans instead.
Color pairings that pass WCAG
- AaBody text on surface19.23:1AAA
- AaSecondary text on surface9.37:1AAA
- AaButton label on primary12.80:1AAA
- AaSecondary on surface13.93:1AAA
- AaWhite on secondary13.93:1AAA
- AaDark mode: text on canvas17.31:1AAA
Large text or decoration only: #9FE870 on #FFFFFF (1.47:1, use #468500 for body text); #A0E1E1 on #FFFFFF (1.46:1, use #418081 for body text).
Do not recolor
- Use the logo in #163300, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Avoid placing the #163300 logo on #0E0F0C: contrast stays below 3:1. Use the white or black version there.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Wise press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/wise.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/wise.com"><img src="https://suiteanvil.com/api/badge/wise.com.svg" alt="Brand and WCAG score for wise.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/wise.com)Is this your company? Claim this kit
Verify that you control wise.com to turn this into the official Wise press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Wise brand kit FAQ
Is this the official Wise press kit?
No. SuiteAnvil compiled this kit from the public website of wise.com on 10 Nov 2026. It is not affiliated with or endorsed by Wise, and Wise's trademarks belong to their owner. Whoever controls wise.com can claim and verify it.
How can I download the Wise logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Wise's trademark rules before publishing it.
What are Wise's brand colors?
Primary #9FE870, secondary #163300 and accent #A0E1E1, on a #FFFFFF surface with #0E0F0C text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Wise use?
Headings use Wise Sans (free stand-in: Inter) and body text Inter. Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Wise color pairings pass WCAG?
7 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #0E0F0C on #FFFFFF at 19.23:1 and #454745 on #FFFFFF at 9.37:1. 2 pairings should be kept for large text or decoration only.
How do I link to this press kit from wise.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of wise.com.
Compiled by SuiteAnvil from the public website of wise.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Wise. Wise and its marks belong to their owner.
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More on the Wise brand
- Brand vault
- All reference brands