Apple brand kit
Apple's public website pairs #0071E3 with #2997FF accents on a neutral white canvas, sets headings in SF Pro Display and uses a pill UI geometry. 7 of 9 key color pairings pass WCAG 2.1 AA.
Compiled by SuiteAnvil from the public website of apple.com. Not affiliated with or endorsed by Apple; Apple and its trademarks belong to their owner. Own apple.com? Claim this kit
Logo files
SVG · PNGVector symbol from the Simple Icons project (CC0 path data), drawn in Apple's mark color #1D1D1F. The mark itself is a trademark of its owner.
01Brand colors
Click a swatch to copy its hex value| Role | HEX | RGB | Label color on it |
|---|---|---|---|
| Primary | #0071E3 | rgb(0, 113, 227) | #FFFFFF · 4.70:1 |
| Secondary | #1D1D1F | rgb(29, 29, 31) | #FFFFFF · 16.83:1 |
| Accent | #2997FF | rgb(41, 151, 255) | #111113 · 6.26:1 |
| Surface | #F5F5F7 | rgb(245, 245, 247) | #111113 · 17.32:1 |
| Text | #1D1D1F | rgb(29, 29, 31) | #FFFFFF · 16.83:1 |
02Typography
Apple
Clarity at every size
A section title in the brand face
Subsection and card titles
Body copy set in SF Pro Text at reading size, with a comfortable measure for longer press releases and product pages.
Captions, labels and UI microcopy
#0071E3 #1D1D1F #2997FF
- Headings
- SF Pro Display
- Not freely licensed here: previewed with Inter
- Body
- SF Pro Text
- Not freely licensed here: previewed with Inter
- Mono / data
- SF Mono
- Not freely licensed here: previewed with JetBrains Mono
Fonts load through SuiteAnvil's own proxy, so your browser never contacts a font CDN. Licensing a proprietary face is up to you.
03UI geometry & surface
- Radius style
- Pill · 16 px+
- Buttons and inputs
- pill (9999px)
- Cards and panels
- 18px
- CSS radius scale
- 8px / 12px / 18px
- Surface tone
- Neutral white
- Canvas · card · border
- #F5F5F7 · #FFFFFF · #D2D2D7
- Dark mode canvas · text
- #0A0E14 · #F5F5F7
04Usage notes
Derived from the public websiteSuiteAnvil derived these notes from the logo, colors and contrast measured on apple.com on 10 Nov 2026. They are practical defaults, not Apple's official brand guidelines. Where Apple publishes its own rules, those win.
Clear space
Keep free space of at least half the logo height on every side (dashed line). Nothing else, including text and edges of photos, enters that zone.
Minimum size
- Screen
- 24 px
- 8 mm
Logo height, for the compact symbol (aspect ratio 1.00:1). Below that, use the square icon or set the name in SF Pro Display instead.
Color pairings that pass WCAG
- AaBody text on surface15.46:1AAA
- AaSecondary text on surface4.66:1AA
- AaButton label on primary4.70:1AA
- AaWhite on secondary16.83:1AAA
- AaBody text on white16.83:1AAA
- AaDark mode: text on canvas17.76:1AAA
Large text or decoration only: #0071E3 on #F5F5F7 (4.31:1, use #006EDE for body text); #2997FF on #F5F5F7 (2.77:1, use #0072CC for body text).
Do not recolor
- Use the logo in #1D1D1F, in solid black or in solid white only. Do not swap in other palette colors, gradients or tints.
- Do not stretch, rotate, outline, crop or add shadows and effects.
- Do not rebuild the logo from a font; download the file above.
Embed on your site (free)Link the Apple press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/apple.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/apple.com"><img src="https://suiteanvil.com/api/badge/apple.com.svg" alt="Brand and WCAG score for apple.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/apple.com)Is this your company? Claim this kit
Verify that you control apple.com to turn this into the official Apple press kit: the “verified” label for free, plus a press contact block and whitelabel mode on Pro. Verification takes one meta tag or one DNS TXT record.
Apple brand kit FAQ
Is this the official Apple press kit?
No. SuiteAnvil compiled this kit from the public website of apple.com on 10 Nov 2026. It is not affiliated with or endorsed by Apple, and Apple's trademarks belong to their owner. Whoever controls apple.com can claim and verify it.
How can I download the Apple logo?
Use the SVG or PNG download at the top of this page; the file is generated in your browser from a vector symbol (Simple Icons, CC0 path data). Check Apple's trademark rules before publishing it.
What are Apple's brand colors?
Primary #0071E3, secondary #1D1D1F and accent #2997FF, on a #F5F5F7 surface with #1D1D1F text (snapshot from 10 Nov 2026). Click any swatch to copy the hex value.
What font does Apple use?
Headings use SF Pro Display (free stand-in: Inter) and body text SF Pro Text (free stand-in: Inter). Proprietary faces are previewed with the closest free Google Fonts family, loaded through SuiteAnvil's privacy proxy.
Which Apple color pairings pass WCAG?
7 of 9 key pairings pass WCAG 2.1 AA (4.5:1), for example #1D1D1F on #F5F5F7 at 15.46:1 and #6E6E73 on #F5F5F7 at 4.66:1. 2 pairings should be kept for large text or decoration only.
How do I link to this press kit from apple.com?
Open "Embed on your site (free)" on this page and copy the footer link or the live score badge. Both point to SuiteAnvil pages that update after every rescan of apple.com.
Compiled by SuiteAnvil from the public website of apple.com (snapshot 10 Nov 2026). SuiteAnvil is not affiliated with or endorsed by Apple. Apple and its marks belong to their owner.
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More on the Apple brand
- Brand vault
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