Webflow brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Webflow’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- WF Visual Sans
- Body
- WF Visual Sans Text
- Monospace
- Inconsolata
- Free stand-in
- Poppins / Inter / Inconsolata
WF Visual Sans is proprietary. Webflow's guidelines name Poppins Semibold (headings) and Inter (body) as the official Google Fonts alternatives.
Geometry & surface
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 8px
- Scale
- 2px · 4px · 8px
Design language
- The guidelines lead with blue (#146EF5), black (#080808) and white; purple, pink, red, orange, green and yellow extend it for brand moments.
- The site runs on near-black #080808 with white WF Visual Sans headlines and 4 px blue buttons.
- The guidelines separate a punchy brand voice from a restrained product UI; display headlines are Semibold with a 1.04 line height.
Live UI preview
Webflow’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Sample content. Colors, type and corners come from the Webflow profile.
Technical SEO snapshot
webflow.com · scanned 11 Nov 2026- passTitle tag55 chars: “Webflow: The agentic web platform for modern businesses”
- passMeta description151 chars
- warnSingle H1 heading2 H1 element(s)
- passCanonical URLhttps://webflow.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, SoftwareApplication, WebPage
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap23018 URLs · https://webflow.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 155 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #FFFFFF / #080808 | 20.03:1 | Pass |
| Secondary text on surface | #ABABAB / #080808 | 8.72:1 | Pass |
| Primary as link/text on surface | #146EF5 / #080808 | 4.37:1 | Large text only |
| Button label on primary | #FFFFFF / #146EF5 | 4.59:1 | Pass |
| Accent on surface | #3B89FF / #080808 | 5.92:1 | Pass |
| Secondary on surface | #7A3DFF / #080808 | 3.76:1 | Large text only |
| White on secondary | #FFFFFF / #7A3DFF | 5.33:1 | Pass |
| Body text on white | #FFFFFF / #FFFFFF | 1.00:1 | Fail |
| Dark mode: text on canvas | #F5F5F7 / #0A0E14 | 17.76:1 | Pass |
| Dark mode: primary on canvas | #2377F6 / #0A0E14 | 4.64:1 | Pass |
Use the Webflow system in SuiteAnvil
Each tool opens with Webflow preloaded as the active BrandProfile.
Webflow tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Webflow design tokens, extracted from https://webflow.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #146EF5;
--color-brand-foreground: #FFFFFF;
--color-secondary: #7A3DFF;
--color-accent: #3B89FF;
--color-surface: #080808;
--color-ink: #FFFFFF;
--color-ink-muted: #ABABAB;
--color-line: #363636;
/* Surfaces (UI vibe: Dark carbon) */
--color-canvas: #080808;
--color-card: #171717;
--color-hairline: #363636;
/* Primary tonal scale */
--color-brand-50: #F3F8FF;
--color-brand-100: #E3EEFE;
--color-brand-200: #C4DBFD;
--color-brand-300: #95BEFB;
--color-brand-400: #5B9AF8;
--color-brand-500: #146EF5;
--color-brand-600: #135FD2;
--color-brand-700: #114EAA;
--color-brand-800: #0F3C81;
--color-brand-900: #0E2D5E;
--color-brand-950: #0C203F;
/* Typography: brand family first, free stand-in second */
--font-heading: "WF Visual Sans", Poppins, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "WF Visual Sans Text", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: Inconsolata, "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Technical · 4-6 px) */
--radius-sm: 2px;
--radius-md: 4px;
--radius-lg: 8px;
--radius-button: 4px;
--radius-control: 4px;
--radius-card: 8px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #2377F6;
--color-brand-foreground: #111113;
--color-accent: #3B89FF;
--color-surface: #0A0E14;
--color-canvas: #0A0E14;
--color-card: #121620;
--color-hairline: #23262C;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #23262C;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Webflow’s primary brand color?
Webflow’s primary color is #146EF5 (rgb(20, 110, 245)), used for primary actions and emphasis. Text is set in #FFFFFF on a #080808 surface.
What font does Webflow use?
Webflow uses WF Visual Sans for headings and WF Visual Sans Text for body text, with Inconsolata for code. WF Visual Sans is proprietary. Webflow's guidelines name Poppins Semibold (headings) and Inter (body) as the official Google Fonts alternatives.
What is a free alternative to Webflow’s font?
Poppins is a close free alternative for headings, Inter for body text, and Inconsolata works for monospace.
What corner radius does Webflow use?
Webflow reads as technical · 4-6 px: controls use 4px, cards about 8px, on a dark carbon canvas (#080808).
Do Webflow’s brand colors meet WCAG contrast?
7 of 10 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 4.37:1; Secondary on surface is 3.76:1; Body text on white is 1:1
More in AI & Productivity
Reference snapshot of Webflow’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Webflow and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Webflow.
Compare your website with Webflow
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Webflow's, side by side.
Work with the Webflow brand system
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