Intercom brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Intercom’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- Saans
- Body
- Saans
- Monospace
- Saans Mono
- Free stand-in
- Inter / DM Mono
Saans, Saans Mono and Serrif are commercial typefaces by Displaay Type Foundry. Inter and DM Mono are free stand-ins.
Geometry & surface
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 16px
- Scale
- 2px · 8px · 16px
Design language
- A warm off-white canvas (#FAF9F6) and near-black #111111 buttons; color appears as product accents, orange for Fin and blue for Helpdesk.
- Primary buttons are #111111 with 4 px corners and switch to blue (#0007CB) on hover.
- Large Saans headlines with tight tracking (-0.03em) over a warm neutral ramp of chalk, canvas, linen and clay.
Live UI preview
Intercom’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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- 3 projects
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- Unlimited projects
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For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Intercom profile.
Technical SEO snapshot
www.intercom.com · scanned 11 Nov 2026- passTitle tag62 chars: “Intercom | A complete system for human and AI customer service”
- warnMeta description192 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.intercom.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)WebSite, Organization, WebPage, Product, SoftwareApplication
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap159 URLs · https://www.intercom.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 58 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #111111 / #FAF9F6 | 17.94:1 | Pass |
| Secondary text on surface | #6A7282 / #FAF9F6 | 4.59:1 | Pass |
| Button label on primary | #FFFFFF / #111111 | 18.88:1 | Pass |
| Accent on surface | #FF5600 / #FAF9F6 | 3.03:1 | Large text only |
| Secondary on surface | #0007CB / #FAF9F6 | 10.54:1 | Pass |
| White on secondary | #FFFFFF / #0007CB | 11.09:1 | Pass |
| Body text on white | #111111 / #FFFFFF | 18.88:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0A0A0C | 18.17:1 | Pass |
Use the Intercom system in SuiteAnvil
Each tool opens with Intercom preloaded as the active BrandProfile.
Intercom tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Intercom design tokens, extracted from https://www.intercom.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #111111;
--color-brand-foreground: #FFFFFF;
--color-secondary: #0007CB;
--color-accent: #FF5600;
--color-surface: #FAF9F6;
--color-ink: #111111;
--color-ink-muted: #6A7282;
--color-line: #DEDBD6;
/* Surfaces (UI vibe: Warm paper) */
--color-canvas: #FAF9F6;
--color-card: #FFFFFF;
--color-hairline: #DEDBD6;
/* Primary tonal scale */
--color-brand-50: #F3F3F3;
--color-brand-100: #E2E2E2;
--color-brand-200: #C4C4C4;
--color-brand-300: #949494;
--color-brand-400: #585858;
--color-brand-500: #111111;
--color-brand-600: #101010;
--color-brand-700: #0F0F0F;
--color-brand-800: #0E0E0F;
--color-brand-900: #0C0C0E;
--color-brand-950: #0C0C0D;
/* Typography: brand family first, free stand-in second */
--font-heading: Saans, Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: Saans, Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "Saans Mono", "DM Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Technical · 4-6 px) */
--radius-sm: 2px;
--radius-md: 8px;
--radius-lg: 16px;
--radius-button: 4px;
--radius-control: 4px;
--radius-card: 16px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #F5F5F7;
--color-brand-foreground: #111113;
--color-accent: #FF5600;
--color-surface: #0A0A0C;
--color-canvas: #0A0A0C;
--color-card: #121216;
--color-hairline: #232324;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #232324;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Intercom’s primary brand color?
Intercom’s primary color is #111111 (rgb(17, 17, 17)), used for primary actions and emphasis. Text is set in #111111 on a #FAF9F6 surface.
What font does Intercom use?
Intercom uses Saans for headings, with Saans Mono for code. Saans, Saans Mono and Serrif are commercial typefaces by Displaay Type Foundry. Inter and DM Mono are free stand-ins.
What is a free alternative to Intercom’s font?
Inter is a close free alternative for headings, and DM Mono works for monospace.
What corner radius does Intercom use?
Intercom reads as technical · 4-6 px: controls use 4px, cards about 16px, on a warm paper canvas (#FAF9F6).
Do Intercom’s brand colors meet WCAG contrast?
7 of 8 key pairings pass WCAG 2.1 AA. Accent on surface is 3.03:1
More in AI & Productivity
Reference snapshot of Intercom’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Intercom and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Intercom.
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Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Intercom's, side by side.
Work with the Intercom brand system
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