HubSpot brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind HubSpot’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- HubSpot Serif
- Body
- HubSpot Sans
- Monospace
- SF Mono
- Free stand-in
- Source Serif 4 / Lexend / JetBrains Mono
HubSpot Sans and HubSpot Serif are proprietary families from the 2025 refresh. Lexend (HubSpot previously used Lexend Deca) and Source Serif 4 are free stand-ins.
Geometry & surface
- Radius style
- Rounded · 8-14 px
- Controls
- 8px
- Cards
- 16px
- Scale
- 4px · 8px · 16px
Design language
- The 2025 refresh moved the brand to a hotter orange (#FF4800), used for primary buttons, brand text and the one-color logo.
- Warm off-white (#FCFCFA) and cream (#F8F5EE) canvases with near-black #1F1F1F type replace the earlier navy and coral scheme.
- Light-weight HubSpot Serif headlines over HubSpot Sans body copy, with 8 px buttons and 16 px cards.
Live UI preview
HubSpot’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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Sample content. Colors, type and corners come from the HubSpot profile.
Technical SEO snapshot
www.hubspot.com · scanned 11 Nov 2026- passTitle tag55 chars: “HubSpot | Software & Tools for your Business - Homepage”
- passMeta description129 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.hubspot.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, WebPage, Product
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap3003 URLs · https://www.hubspot.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 95 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #1F1F1F / #FCFCFA | 16.05:1 | Pass |
| Secondary text on surface | #616161 / #FCFCFA | 6.03:1 | Pass |
| Primary as link/text on surface | #FF4800 / #FCFCFA | 3.31:1 | Large text only |
| Button label on primary | #111113 / #FF4800 | 5.55:1 | Pass |
| Accent on surface | #2F7579 / #FCFCFA | 5.19:1 | Pass |
| White on secondary | #FFFFFF / #1F1F1F | 16.48:1 | Pass |
| Body text on white | #1F1F1F / #FFFFFF | 16.48:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #130C0C | 17.77:1 | Pass |
| Dark mode: primary on canvas | #FF4800 / #130C0C | 5.69:1 | Pass |
Use the HubSpot system in SuiteAnvil
Each tool opens with HubSpot preloaded as the active BrandProfile.
HubSpot tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* HubSpot design tokens, extracted from https://www.hubspot.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #FF4800;
--color-brand-foreground: #111113;
--color-secondary: #1F1F1F;
--color-accent: #2F7579;
--color-surface: #FCFCFA;
--color-ink: #1F1F1F;
--color-ink-muted: #616161;
--color-line: #CFCCCB;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FCFCFA;
--color-card: #FFFFFF;
--color-hairline: #CFCCCB;
/* Primary tonal scale */
--color-brand-50: #FFF6F2;
--color-brand-100: #FFE9E0;
--color-brand-200: #FFD1BF;
--color-brand-300: #FFAD8C;
--color-brand-400: #FF7F4D;
--color-brand-500: #FF4800;
--color-brand-600: #DA3F02;
--color-brand-700: #B13404;
--color-brand-800: #852906;
--color-brand-900: #602008;
--color-brand-950: #401809;
/* Typography: brand family first, free stand-in second */
--font-heading: "HubSpot Serif", "Source Serif 4", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: "HubSpot Sans", Lexend, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "SF Mono", "JetBrains Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Rounded · 8-14 px) */
--radius-sm: 4px;
--radius-md: 8px;
--radius-lg: 16px;
--radius-button: 8px;
--radius-control: 8px;
--radius-card: 16px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #FF4800;
--color-brand-foreground: #111113;
--color-accent: #2F7579;
--color-surface: #130C0C;
--color-canvas: #130C0C;
--color-card: #1D1415;
--color-hairline: #2B2424;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #2B2424;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is HubSpot’s primary brand color?
HubSpot’s primary color is #FF4800 (rgb(255, 72, 0)), used for primary actions and emphasis. Text is set in #1F1F1F on a #FCFCFA surface.
What font does HubSpot use?
HubSpot uses HubSpot Serif for headings and HubSpot Sans for body text, with SF Mono for code. HubSpot Sans and HubSpot Serif are proprietary families from the 2025 refresh. Lexend (HubSpot previously used Lexend Deca) and Source Serif 4 are free stand-ins.
What is a free alternative to HubSpot’s font?
Source Serif 4 is a close free alternative for headings, Lexend for body text, and JetBrains Mono works for monospace.
What corner radius does HubSpot use?
HubSpot reads as rounded · 8-14 px: controls use 8px, cards about 16px, on a neutral white canvas (#FCFCFA).
Do HubSpot’s brand colors meet WCAG contrast?
8 of 9 key pairings pass WCAG 2.1 AA. Primary as link/text on surface is 3.31:1
Reference snapshot of HubSpot’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. HubSpot and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by HubSpot.
Compare your website with HubSpot
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to HubSpot's, side by side.
Work with the HubSpot brand system
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