Datadog brand colors, fonts & UI tokens
The palette, type, corner geometry and surface tones behind Datadog’s website, with contrast ratios and tokens you can paste into Tailwind, CSS or Figma.
Typography
- Headings
- NationalWeb
- Body
- NationalWeb
- Monospace
- Roboto Mono
- Free stand-in
- Inter / Roboto Mono
NationalWeb is the web cut of National, a commercial typeface by Klim Type Foundry. Inter is a free stand-in; Roboto Mono is open source (Apache 2.0).
Geometry & surface
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 20px
- Scale
- 4px · 8px · 20px
Design language
- Datadog Purple (#632CA6) is reserved for the logo, while the brighter #8000FF covers backgrounds and accents (official press kit).
- Uppercase NationalWeb labels on 4 px buttons, alternating white sections with near-black purple (#110617) panels.
- Inside the product, the DRUIDS design system switches interactive elements to blue (#006BC2) and keeps purple for brand.
Live UI preview
Datadog’s palette, type and corner geometry on a navbar, hero, pricing table, form field and toast. Switch to the WCAG-fixed palette or dark mode to compare.
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- 3 projects
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- Unlimited projects
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For larger organizations
- SSO and audit log
- Custom roles
- Dedicated manager
Sample content. Colors, type and corners come from the Datadog profile.
Technical SEO snapshot
www.datadoghq.com · scanned 11 Nov 2026- passTitle tag39 chars: “Cloud Monitoring as a Service | Datadog”
- passMeta description54 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.datadoghq.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width,initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)WebSite, Organization, Offer, SoftwareApplication
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap3667 URLs · https://www.datadoghq.com/sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 30 images
WCAG contrast ratios
| Pairing | Colors | Ratio | WCAG AA |
|---|---|---|---|
| Body text on surface | #212529 / #FFFFFF | 15.43:1 | Pass |
| Secondary text on surface | #737373 / #FFFFFF | 4.74:1 | Pass |
| Primary as link/text on surface | #632CA6 / #FFFFFF | 8.60:1 | Pass |
| Button label on primary | #FFFFFF / #632CA6 | 8.60:1 | Pass |
| Accent on surface | #8000FF / #FFFFFF | 6.25:1 | Pass |
| Secondary on surface | #110617 / #FFFFFF | 19.77:1 | Pass |
| White on secondary | #FFFFFF / #110617 | 19.77:1 | Pass |
| Dark mode: text on canvas | #F5F5F7 / #0D0B11 | 17.97:1 | Pass |
| Dark mode: primary on canvas | #9662D5 / #0D0B11 | 4.66:1 | Pass |
Use the Datadog system in SuiteAnvil
Each tool opens with Datadog preloaded as the active BrandProfile.
Datadog tokens for Tailwind CSS v4
Paste into your global stylesheet, or open StyleExtract for CSS variables, Figma tokens, DESIGN.md and .cursorrules.
/* Datadog design tokens, extracted from https://www.datadoghq.com
Generated by SuiteAnvil StyleExtract · https://suiteanvil.com */
@import "tailwindcss";
@theme {
/* Brand roles */
--color-brand: #632CA6;
--color-brand-foreground: #FFFFFF;
--color-secondary: #110617;
--color-accent: #8000FF;
--color-surface: #FFFFFF;
--color-ink: #212529;
--color-ink-muted: #737373;
--color-line: #DEE2E6;
/* Surfaces (UI vibe: Neutral white) */
--color-canvas: #FFFFFF;
--color-card: #FFFFFF;
--color-hairline: #DEE2E6;
/* Primary tonal scale */
--color-brand-50: #F7F4FB;
--color-brand-100: #ECE6F4;
--color-brand-200: #D8CAE9;
--color-brand-300: #B9A0D7;
--color-brand-400: #926BC1;
--color-brand-500: #632CA6;
--color-brand-600: #56278F;
--color-brand-700: #472175;
--color-brand-800: #371B59;
--color-brand-900: #291642;
--color-brand-950: #1E112E;
/* Typography: brand family first, free stand-in second */
--font-heading: NationalWeb, Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-sans: NationalWeb, Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
--font-mono: "Roboto Mono", "SF Mono", ui-monospace, Menlo, Consolas, monospace;
/* Shape (UI vibe: Technical · 4-6 px) */
--radius-sm: 4px;
--radius-md: 8px;
--radius-lg: 20px;
--radius-button: 4px;
--radius-control: 4px;
--radius-card: 20px;
}
/* Dark mode overrides (toggle with <html data-theme="dark">) */
@custom-variant dark (&:where([data-theme="dark"], [data-theme="dark"] *));
[data-theme="dark"] {
--color-brand: #9662D5;
--color-brand-foreground: #111113;
--color-accent: #8000FF;
--color-surface: #0D0B11;
--color-canvas: #0D0B11;
--color-card: #16131C;
--color-hairline: #252329;
--color-ink: #F5F5F7;
--color-ink-muted: #A1A1AA;
--color-line: #252329;
}
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice
FAQ
What is Datadog’s primary brand color?
Datadog’s primary color is #632CA6 (rgb(99, 44, 166)), used for primary actions and emphasis. Text is set in #212529 on a #FFFFFF surface.
What font does Datadog use?
Datadog uses NationalWeb for headings, with Roboto Mono for code. NationalWeb is the web cut of National, a commercial typeface by Klim Type Foundry. Inter is a free stand-in; Roboto Mono is open source (Apache 2.0).
What is a free alternative to Datadog’s font?
Inter is a close free alternative for headings, and Roboto Mono works for monospace.
What corner radius does Datadog use?
Datadog reads as technical · 4-6 px: controls use 4px, cards about 20px, on a neutral white canvas (#FFFFFF).
Do Datadog’s brand colors meet WCAG contrast?
9 of 9 key pairings pass WCAG 2.1 AA. All tested pairings pass.
Reference snapshot of Datadog’s public website styling for educational and interoperability purposes, scanned 11 Nov 2026. Datadog and its logo are trademarks of their owner, shown for identification only; SuiteAnvil is not affiliated with or endorsed by Datadog.
Compare your website with Datadog
Scan your own site and see its palette, fonts, corner radius, WCAG contrast and SEO score next to Datadog's, side by side.