Zapier brand system audit
Zapier runs a technical geometry on a warm paper canvas, set in Degular Display. 7 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 100/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 78
- SEO readiness
- 100
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Degular Display
- previewed with DM Sans
- Body
- Inter
- Google Fonts
- Mono / data
- JetBrains Mono
- Google Fonts
03UI vibe & geometry
- Radius style
- Technical · 4-6 px
- Controls
- 4px
- Cards
- 12px
- Surface
- Warm paper · #FFFEFB / #FFFFFF / #ECEAE3
04WCAG 2.1 contrast
7/9 AA · 4/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #201515 / #FFFEFB | 17.65:1 | Pass | Pass |
| AaSecondary text on surface | #605D52 / #FFFEFB | 6.54:1 | Pass | Fail |
| AaPrimary as link/text on surface | #FF4F00 / #FFFEFB | 3.27:1 | Large only | Fail |
| AaButton label on primary | #111113 / #FF4F00 | 5.72:1 | Pass | Fail |
| AaAccent on surface | #BBBCE3 / #FFFEFB | 1.82:1 | Fail | Fail |
| AaWhite on secondary | #FFFFFF / #201515 | 17.80:1 | Pass | Pass |
| AaBody text on white | #201515 / #FFFFFF | 17.80:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #130C0C | 17.77:1 | Pass | Pass |
| AaDark mode: primary on canvas | #FF4F00 / #130C0C | 5.87:1 | Pass | Fail |
05SEO readiness
14 of 14 checks pass- passTitle tag47 chars: “Zapier: Automate AI Workflows, Agents, and Apps”
- passMeta description150 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://zapier.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- passOpen Graph tags3/3 of og:title, og:description, og:image
- passTwitter / X cardsummary_large_image
- passStructured data (JSON-LD)Organization, WebSite, WebPage, SoftwareApplication
- passHTTPSServed over HTTPS
- passIndexable (robots meta)No robots restrictions
- passXML sitemap5000 URLs · https://zapier.com/uag6x9zaeydnbfy75xsggcsb37h8cgzf-two-service-sitemap.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 42 images
zapier.com brand audit FAQ
What are Zapier's brand colors?
Zapier uses #FF4F00 as its primary color, #201515 as secondary and #BBBCE3 as accent, on a #FFFEFB surface with #201515 text (snapshot from 11 Nov 2026).
Which fonts does zapier.com use?
Headings are set in Degular Display (free stand-in: DM Sans) and body text in Inter. Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does zapier.com pass WCAG contrast checks?
7 of 9 key color pairings pass WCAG 2.1 AA and 4 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is zapier.com's technical SEO score?
The homepage scores 100/100 across 14 technical SEO checks, with 14 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Zapier audit made?
SuiteAnvil StyleExtract read the public homepage of zapier.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Zapier press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/zapier.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/zapier.com"><img src="https://suiteanvil.com/api/badge/zapier.com.svg" alt="Brand and WCAG score for zapier.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/zapier.com)Snapshot of zapier.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Zapier and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Zapier.
SuiteAnvil extracts publicly visible design tokens, logos, and font references for workflow automation. You are responsible for ensuring you hold valid commercial rights or client authorization for any proprietary fonts, trademarks, and brand assets before commercial publication. Licensing notice