Dropbox brand system audit
Dropbox runs a rounded geometry on a warm paper canvas, set in Sharp Grotesk. 9 of 9 contrast pairings pass WCAG 2.1 AA and the homepage scores 94/100 for technical SEO.
3 dimensions
- Brand consistency
- 100
- WCAG 2.1 contrast
- 100
- SEO readiness
- 94
01Brand palette
consistency 100/10002Typography
Body copy set in the brand’s text face, at reading size and comfortable measure.
- Headings
- Sharp Grotesk
- previewed with Archivo
- Body
- Atlas Grotesk
- previewed with Inter
- Mono / data
- Noto Sans Mono
- previewed with JetBrains Mono
03UI vibe & geometry
- Radius style
- Rounded · 8-14 px
- Controls
- 12px
- Cards
- 16px
- Surface
- Warm paper · #F7F5F2 / #FFFFFF / #CAC5BE
04WCAG 2.1 contrast
9/9 AA · 5/9 AAA| Pairing | Colors | Ratio | AA | AAA |
|---|---|---|---|---|
| AaBody text on surface | #1E1919 / #F7F5F2 | 15.97:1 | Pass | Pass |
| AaSecondary text on surface | #524A3E / #F7F5F2 | 8.01:1 | Pass | Pass |
| AaPrimary as link/text on surface | #0061FE / #F7F5F2 | 4.66:1 | Pass | Fail |
| AaButton label on primary | #FFFFFF / #0061FE | 5.07:1 | Pass | Fail |
| AaAccent on surface | #CD2F7B / #F7F5F2 | 4.50:1 | Pass | Fail |
| AaWhite on secondary | #FFFFFF / #1E1919 | 17.38:1 | Pass | Pass |
| AaBody text on white | #1E1919 / #FFFFFF | 17.38:1 | Pass | Pass |
| AaDark mode: text on canvas | #F5F5F7 / #0A0D14 | 17.85:1 | Pass | Pass |
| AaDark mode: primary on canvas | #1F75FF / #0A0D14 | 4.67:1 | Pass | Fail |
05SEO readiness
12 of 14 checks pass- passTitle tag53 chars: “Dropbox: Secure cloud storage, file sharing, and more”
- passMeta description154 chars
- passSingle H1 heading1 H1 element(s)
- passCanonical URLhttps://www.dropbox.com/
- passHTML lang attributelang="en"
- passMobile viewportwidth=device-width, initial-scale=1
- warnOpen Graph tags1/3 of og:title, og:description, og:image
- warnTwitter / X cardNo twitter:card
- passStructured data (JSON-LD)BreadcrumbList, SoftwareApplication, Organization
- passHTTPSServed over HTTPS
- passIndexable (robots meta)robots="all"
- passXML sitemap1954 URLs · https://www.dropbox.com/sitemapindex.xml
- passFavicon / touch iconIcon link present
- passImage alt text100% of 80 images
dropbox.com brand audit FAQ
What are Dropbox's brand colors?
Dropbox uses #0061FE as its primary color, #1E1919 as secondary and #CD2F7B as accent, on a #F7F5F2 surface with #1E1919 text (snapshot from 11 Nov 2026).
Which fonts does dropbox.com use?
Headings are set in Sharp Grotesk (free stand-in: Archivo) and body text in Atlas Grotesk (free stand-in: Inter). Proprietary faces are paired with the closest free Google Fonts family for documents and previews.
Does dropbox.com pass WCAG contrast checks?
9 of 9 key color pairings pass WCAG 2.1 AA and 5 pass AAA. The full PDF report suggests a passing replacement color for every pairing that fails.
What is dropbox.com's technical SEO score?
The homepage scores 94/100 across 14 technical SEO checks, with 12 passing: title, meta description, H1, canonical, Open Graph, structured data, sitemap, HTTPS and image alt text among them.
How was this Dropbox audit made?
SuiteAnvil StyleExtract read the public homepage of dropbox.com, its CSS, logo, metadata and sitemap. Run the same audit on any URL for free and export the PDF report or Tailwind v4 tokens.
Take this audit further.
The full report adds prioritized findings, the tonal scale, dark-mode tokens and a developer appendix with Tailwind v4, CSS variables, .cursorrules and DESIGN.md.
Embed on your site (free)Link the Dropbox press kit or show the live brand score badge.
A plain text link to the hosted press & brand kit, e.g. in your site footer or press page.
<a href="https://suiteanvil.com/kit/dropbox.com">Press & Brand Kit</a>
The badge links to the audit and updates after each rescan. Score: mean of brand consistency and the share of WCAG 2.1 AA color pairings.
<a href="https://suiteanvil.com/audit/dropbox.com"><img src="https://suiteanvil.com/api/badge/dropbox.com.svg" alt="Brand and WCAG score for dropbox.com by SuiteAnvil" height="20"></a>[](https://suiteanvil.com/audit/dropbox.com)Snapshot of dropbox.com’s public website from 11 Nov 2026, produced by SuiteAnvil StyleExtract. Values change as the site evolves. Dropbox and its marks belong to their owner; SuiteAnvil is not affiliated with or endorsed by Dropbox.
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